Advisory and technology for ambitious businesses.
The Luna Group helps owner led companies grow, automate and prepare for exit. Senior counsel, the systems to back it and a team that does the work.
One partner for strategy, systems and growth.
Most owner led businesses hit the same ceiling. The owner becomes the bottleneck, leads slip through the cracks and nobody can say which marketing actually pays.
We fix that with three things working together: senior advice on the decisions that matter, technology that takes manual work away, and marketing measured against revenue.
Senior advice
Clear thinking on pricing, hiring, offers and focus from people who have built and run businesses themselves.
Systems that scale
CRM, automation and AI that remove manual work, so the business runs without everything going through you.
Growth you can measure
Marketing tracked against revenue, with reporting that shows exactly what each dollar returns.
What we do
Six ways we help. Start with one, or combine them into a single plan.
Executive Coaching
Monthly sessions with a senior advisor, a 90 day plan and someone holding you to it.
Learn morePrivate Coaching
Weekly access for you and your leadership team, with delivery support built in.
Learn moreAI and automation
AI agents that answer, qualify, book and follow up while your team gets on with the work.
Learn moreAdvertising
Google, Meta, LinkedIn, TikTok and YouTube, run against revenue rather than clicks.
Learn moreCustom CRM
One system for sales, service and growth, designed around how you actually work.
Learn moreExit planning
A business a buyer wants, prepared two to three years ahead of a sale or handover.
Learn moreSee what better follow up is worth.
Most businesses lose good enquiries to slow replies and no follow up. Move the sliders to see what a few more conversions could add.
Illustrative only. Your numbers depend on your market, pricing and team.
Apply for a reviewReady for a clearer plan?
Apply in two minutes. A senior team member replies within two working days.
How we work
Four steps from first conversation to results.
Apply
Tell us about the business, where it is now and where you want it to be. It takes about two minutes.
Discovery call
A senior team member walks through the numbers with you and pinpoints the biggest opportunities.
Proposal
You get a written plan with scope, timings and price. No vague retainers and no surprises.
Delivery
We get to work with you. Regular sessions, clear reporting and a team that does the heavy lifting.
What clients say.
Genuine Google reviews for Aesthetic Business Coach, one of our brands.
“This isn’t generic business coaching; it’s specifically built for aesthetic clinics and medical spas. … Our revenue is now more consistent, our team is more confident, and we finally have a structured growth plan.”
“The combination of the Ignite coaching programme, ClinicOS software, and the ad management support has completely changed how we approach growth.”
“…the platform itself has been a great addition to the business. … The guidance, communication, and level of care have been fabulous.”
“The training has been fantastic, really informative, easy to follow and has helped me feel confident getting started in my new role. … Overall, a great experience and I’d definitely recommend!”
“Highly recommend … to body contouring/aesthetic clinics that needs a growth boost. He is professional, knowledgeable and enthusiastic about his work.”
Simple pricing.
Two coaching engagements with clear starting prices. Everything else is quoted after we review the business.
Private Coaching
- Weekly sessions
- Leadership team included
- Delivery team support
Bespoke
- AI and automation
- Advertising and CRM
- Exit planning
Our brands
We run the same playbooks in our own businesses that we bring to yours.
Questions
Anything else, ask in your application.

